What is the value of a follower on Twitter or a fan on Facebook? What about a Community member? Too often marketers use traffic metrics or counts of followers as a proxy for value. This discussion focuses on providing a clearer methodology for using and understanding social media to drive business objectives.Learn how to:Understand why traffic doesn't equal valueRefine your reporting and measurement strategy to focus on what's importantUse integrated social media tactics to improve your resultsmoreless
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