While it's become clear that every enterprise needs to get involved in Social Media, the matter of why and how is often completely different, making it difficult to find a "playbook" to follow. As these three global thought leaders will share with you, leveraging social media for the Enterprise is an often challenging but highly rewarding effort. It requires measuring twice, and also verifying why we are measuring it in the first place.Social Media success requires more then just being prepared, in some cases it requires you to rethink the very foundations of your business assumptions. Through the experiences and lessons learned by these seasoned professionals, this session will prepare you for Leveraging Social Media for the Enterprise.moreless
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