FORA Economy

Season 2009 Episode 0317

Rewards of Brand-Building in Developing Countries

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Rewards of Brand-Building in Developing Countries
AIRED:
A panel of executives discuss the rewards of brand-building in developing countries at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.Speakers include: Glenn R. Weckerlin, Global Director, Brand and Product Line Management, Chevron; Rajesh Subramaniam, Senior Vice-president of International Marketing, FedEx; and Russ Meyer, Chief Strategy Officer, Landor Associates.moreless
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