FORA Economy

Season 2010 Episode 0609

Robert Brunner: Innovation & Design

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Robert Brunner: Innovation & Design
AIRED:
The world's greatest thought leaders in the field convene at the World Innovation Forum to provide actionable insights into the central issues at the heart of innovation today -- Marketing, Web 2.0, Health Care, Social Media, Design, Technology, Education, Green.Ammunition CEO Robert Brunner on innovation and design:Why design or die should be your new mantra: From nice-to-have to business weaponHow your company can use design to carve out a new spaceHow the design of products and services creates and emotional connection, reinvents an industry, builds bulletproof brandsHow to use design for customer experience supply chain managementHow iconic design driven companies behave: Nike, Apple, BMW, Ikeamoreless
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