FORA Economy

Season 2009 Episode 1112

Roger Martin: The Design of Business

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Roger Martin: The Design of Business
AIRED:
The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design.moreless
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