FORA Economy

Season 2010 Episode 0916

The Mirror Test: Breathe New Life Into Your Business

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The Mirror Test: Breathe New Life Into Your Business
AIRED:
Hailed a "Celebrity CMO" by Forbes Magazine, and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. He'll talk to us about what he calls The Mirror Test, the title of his new book and a new way to look at your company's marketing and sales strategy. Hayzlett will share with you some of the newest ways to win with social media, redefine your elevator pitch and help you to transform your business.He has just lead one of the biggest iconic turnarounds of Kodak and is here to share how you can do the same for your business. Will your business be positioned to fog the mirror and grow in today's new economy?moreless
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