Ben Cohen and Mal Warwick discuss the first book in The Social Venture Network Series, Values-Driven Business: How to Change the World, Make Money, and Have Fun.There are scads of books on the challenges of running large companies. While about 50% of the US workforce work for large companies (500 workers or more), the other 50% work for or own smaller-scale businesses. Ben Cohen (of Ben & Jerry's Ice Cream fame), and Mal Warwick (chair of the Social Venture Network Advisory Board) redress this imbalance in their new book Values-Driven Business, which lays out the roadmap for starting and running a business while staying true to one's own ethics and values. Cohen and Warwick address changes both in the culture of modern-day business as well as in the country's general culture. These changes are reflected by the ever-growing demand of consumers for products that are not produced in an environmentally damaging manner, as well as for companies that treat their employees with dignity, respect, and decent pay. The authors offer case studies from companies such as Clif Bar, Eileen Fisher Inc., Hewlett-Packard, Working Assets, and many more to show how the "triple bottom line" of profits, people, and planet has helped communities throughout North America grow and thrive. Full of practical resources for business owners or managers who want to narrow the gap between their personal values and their business practices, this down-to-earth paperback guide illustrates the many dimensions of values-driven businesses.moreless
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