FORA Environment

Season 2009 Episode 1109

The Future of Business: Innovation and Sustainability

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The Future of Business: Innovation and Sustainability
AIRED:
Swissnex brings together several well known local and international personalities to discuss how to innovate business with a strategy for sustainability.Of the world's 100 largest economies, more than half are now corporations, not nations. But to sustain these economies in a changing world, innovative and sustainable thinking must become automatic. At the third event in its series on innovation, swissnex San Francisco welcomes you to take part in a conversation on how individuals as well as big business can ingrain sustainable ideas and actions into their plans for the future.Moderator Judah Schiller, of Saatchi & Saatchi S, leads the discussion, which includes first-hand accounts from Nestle's Hilary Green and Safeway's Christy Consler on what their Fortune 500s are doing to encourage and reward sustainability. Steve Newcomb, CEO of Virgance, explains for-profit activism, and frog design creative director, Nick de la Mare, details one of his company?s social innovation efforts, Project Masiluleke, an HIV-fighting program in South Africa that uses mobile technology as a bridge to treatment.moreless
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