The Future of Journalism: Should Political Advertising Have a Future?In the third of a three-part series focusing on the future of journalism, moderator Professor Stuart H. Loory, Lee Hills Chair in Free Press Studies at the Missouri School of Journalism and director of the Missouri Journalism summer program at The New School in 2007, looks at whether freedom of expression is being stifled by the inability of the public to talk back to an advertisement and if election campaigns are growing too negative. Panelists include Hank Sheinkopf, James Siegel and Joe Napolitan.With each new election campaign season, political advertising becomes more dominant. One implication is that the candidate who raises the most money can dominate television screens, the Internet, front yards or the printed page with ads that sell an image using the same techniques that sell beer, sleeping pills, or lingerie.moreless
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