FORA Science

Season 2007 Episode 0309

Packaging Girlhood

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Packaging Girlhood
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Sharon Lamb looks at Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes.Isn't your daughter more than a sexy diva, boy crazy, shopping queen? Today's image of girls is stereotypical, demeaning, limiting, and alarming. Markets and media spend $12 billion annually to use Girl Power to encourage a girl to buy something, be more like a boy or be sexy. In response, Sharon Lamb's Packaging Girlhood exposes the ways media and marketers dictate what girls should look like, enjoy, become and consumer. More importantly, Lamb reveals what parents can do about it - Cody's BooksSharon Lamb, author of The Secret Lives of Girls, is a professor of psychology at Saint Michael's College in Vermont. She has not only done research on girls and teens, but has listened to their struggles in her private practice as a clinical psychologist.moreless
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