FORA Technology

Season 2009 Episode 0602

Building a Digital Center of Excellence

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Building a Digital Center of Excellence
AIRED:
Managing advertising programs across many products, geographies and audiences is extremely difficult -- especially when a weak economy puts your budgets at risk. Long considered a best practice for functions like procurement and IT, todays economic environment is driving organizations to centralize advertising programs and build Digital Centers of Excellence (DCOE).The benefits of a Digital Center of Excellence (DCOE) are vast and go far beyond cost savings. Learn how the DCOE concept provides a foundation for performance optimization, operational efficiency and program accountability across paid search advertising, natural search optimization and other digital advertising programs.The session explores how these major advertisers are structuring their Digital Centers of Excellence, the benefits realized and the challenges overcome.moreless
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