FORA Technology

Season 2010 Episode 0324

Innovation in an Era of Upheaval: The E-Reader Wars

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Innovation in an Era of Upheaval: The E-Reader Wars
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Companies across the media industry are racing to get their eReaders in the hands of consumers, which means big change for the publishing industry and the media business overall. Organizations are scrambling to ensure that their readership is not lost as the reading habits of their long-time consumers are redefined by the upheaval caused by the new wave of eReaders.With Apple's iPad release scheduled for April 3, the Paley Center gathered a group of senior media executives to discuss strategies for how the media industry can most effectively retain consumer loyalty as well as capitalize on one of the most talked about new gadgets of 2010.Moderator: Josh Quittner, Editor-at-Large, TIMEPanelists: Brooke Gladstone, Host and Managing Editor, On The Media, NPRKeith McAllister, Online Editor, ReutersScott R. Singer, Managing Director and Head of Media & Entertainment, The Bank Street Group, and author, How To Hit A Curveball: Confront and Overcome the Unexpected in BusinessKiliaen Van Rensselaer, Chief Marketing Officer, Skiffmoreless
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