Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2010 Episode 03.20.10

Books 2.0: The Future of Books and Publishing (Gerd Leonhard's Presentation)

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Books 2.0: The Future of Books and Publishing (Gerd Leonhard's Presentation)
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This is a self-produced video of my presentation at the http://www.books20.net event in London, on March 19, 2010; shot with a Kodak Zi8 camera. You may want to download the slideshow's PDF at http://gerd.fm/azt9Pd and click along with the video, since the slides are not fully visible on this video. Some of the topics I covered included: the toxic assumptions of the music industry and what book publishers could learn from them, the reality of upside-down consumers (digital access first), the ecology of selling access vs selling copies, the Napster-Moment in eBooks - and what to do about (or rather, with) it, the characteristics of 'Reading 2.0', the new definition of books, media as a service and the potentials of 'content in the cloud', the future role of publishers... and much more. Direct download of the PDF (32MB PDF) files.me.com/gleonhard/824xup (Creative Commons non-commercial, attribution licensed, as always)moreless
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