Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2008 Episode 08.18.08

Challenging the Content Industries: The Culture of Sharing

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Episode Summary

The technology-fueled 'Culture of Participation and Sharing' is now changing the content and media industries at a very rapid pace. Youtube has changed TV and video, forever; blogging and self-publishing has changed journalism and print media; P2P, web radio and now on-demand streaming has uprooted the recorded music industry. Any successful 'content' player must now develop and put in place a web-centric (and web-native!) business model that is based on unrestricted sharing and user-engagement as THE crucial starting point - not as an after-thought or a mere concession to the demands of the people formerly known as consumers. More at my blog at and atmoreless

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