Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2009 Episode 02.12.09

Compensation not Control - the Future of Music! Gerd Leonhard's Keynote at MidemNet 2009

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Episode Summary

This is the official video of my presentation and speech at the annual MidemNet event in Cannes / France, on January 17, 2009. The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users & fans will not work - and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate - music like water - would work. See my blog for more details and the PDF of this presentation. The MidemNet blog is hereMy free book, Music 2.0, is here, btw.moreless

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