Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2008 Episode 04.14.08

Context is King by Media Futurist Gerd Leonhard

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The debate is raging on whether Content is King, or whether Search / Platforms / Technology will be King. How can a content creator (or their agents i.e. studios, labels etc) make money if 'free' copies of everything are available to anyone that cares to look for them, when there is so much content available that the perceived value drops to zero, and when highspeed wireless networks turn every user into a walking digital content archive. Futurist Gerd Leonhard comments on a Huffington Post April 2008 column by Jonathan Handel entitled "Content is Worthless", draws from some of Kevin Kelly's 'Technium' writings, and concludes that in the Future "Context is King". Read more atmoreless

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