Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2011 Episode 06.14.11

Data is the new Oil: paying with attention is the future of media

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This is the video from my presentation at MediaDager 2011 in Bergen Norway see Topics: why data is the new Oil, why most content will be paid for by 'attention', the convergence of media and what it means, the total redenifition of 'consumer', going from 'the network' to 'The Networked' etc. Download the PDF atmoreless

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