Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2013 Episode 10.22.13

Future of Marketing: Talk and Slides by Gerd Leonhard FODM Malaysia Event 2013

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This is an edited version of From a recent presentation I did in KL Malaysia, for an EConsultancy event, see and Thanks to econsultancy for making this available. Gerd Leonhard, Futurist & CEO of The Futures Agency: 'The Reset of Marketing, Branding and Media -- the next 5 years.' The SoLoMo (social-local-mobile) Internet is rapidly changing the way we communicate, consume, create and market. This is not merely the result of increasingly powerful and more widely available technologies but of the dramatic individual habit changes that stem from them, and that are driving the key societal, economical and political developments. Marketing is following media and content as the next big arena for big change. World-class Futurist Gerd Leonard will kick off the day with his thought provoking insights and glimpses into the future. Opportunities in the Malaysian market will be discussed in order to bring this closer to home. Gerd Leonhard Futurist, Author and Keynote Speaker Basel / Switzerland CEO of Mobile Twitter: Btw: you can download most of my videos by simply subscribing to this iTunes video feed (via Blip.tv) Audio-only versions are being made available here: or on the web at My vimeo channel is here: (also allows downloads) or you can find me on Youtube atmoreless

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