Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2008 Episode 12.08.08

Futurist Gerd Leonhard on Music Industry 2008: NO DRM

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Episode Summary

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It took the record labels only 10 years to give people what they want: unprotected digital music. All 4 majors are now moving forward with MP3s, and DRM IS TOAST. The video dissects some of the underlying issues, and talks about what's up in 2008.

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