Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2012 Episode 07.24.12

Futurist Gerd Leonhard: why Friction is Fiction, the future of business & media (TedXWarwick)

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Episode Summary

The complete 18 minute video of my talk at TedX Warwick in the UK, March 2011. The original video is posted here: Main topic: FRICTION IS FICTION IN THE DIGITAL AGE, both in the content & media business as well as in communications and commerce. Anyone making money with hurdles ie friction will need to switch to adding value and making it FLUID instead. Read this interview here: get the slideshow here: Download the free book at my blog Enjoy.moreless

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