Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2012 Episode 07.24.12

Futurists & Keynote Speakers Gerd Leonhard & Ross Dawson: The Future of Newspapers

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Futurists and speakers Ross Dawson and Gerd Leonhard talk about about the future of newspapers. Recorded in Sydney July 1st, 2011. More details on Ross's blog at Here are a few notes from our conversation: * When I released my Newspaper Extinction Timeline, chronicling when newspapers would become irrelevant in each country around the world, it received a heated response. * Are we interested in news, or in paper? * We are now able to get rid of the printing and physical distribution, which can be up to 80% of the costs of creating newspapers and magazines, with significant environmental benefitsl * The newspaper industry may not die but it certainly won't grow, but the news business can and probably will grow. * The future of "news-on-paper" is not nearly as interesting as the future of news -- this is a far richer subject in terms of distribution, the role of journalists, the filtering of news and so on. * A key issue is how similar or individual to others is the news we get. * The far broader participation in content creation and resulting flood of content means we need professional editing and filtering. * Print has been largely paid for by third-parties -- advertisers -- and that ecosystem has not fully developed in the online world. * The long tail makes the overall market larger by accessing new markets that were not feasible before. * Scaling costs commensurate with revenues in smaller markets brings out the potential for publishers to create multi-niche strategies. * People need to see value before paying -- for example in curation in specific sectors such as finance. * Aggregators such as Flipboard could become a sector as big as cable TV. * Murdoch's iPad venture The Daily brings out the issue of whether people truly want a single editorial/ curation perspective, or rather multiple perspectives. * Aggregation is a dirty word in the media industry, yet it is where much of the value resides to the consumer. * The future is in ecosystems rather thamoreless

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