Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2008 Episode 09.30.08

Gerd Leonhard at Picnic 08: Music 2.0 and the New Music Economy

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I had the pleasure of speaking at the annual PICNIC conference in Amsterdam, on September 25, 2008, on the topic of "A New Music Ecosystem- Future Models for Music Creation, Distribution, Marketing and Selling". The details: "The music industry is changing. Artists and developers everywhere are working on new ways of connecting fans and bands and developing new businesses along the way. In this PICNIC Special, the future of the music industry will be presented by keynote speaker and Media Futurist Gerd Leonhard, followed by four exciting case studies from start-ups and artists. Hosted by the Music Center the Netherlands, the afternoon will be moderated by the most passionate Dutch new media & music lover, Erwin Blom." This was a fun event, and Erwin did a great job hosting it, the only drawback being that it was somewhat a bit on the sidelines of this really super-interesting conference, and it also felt a bit like the real 'action' is no longer anywhere close to the digital music turf. For me, the most interesting 2 companies that presented after I did 'my thing' were Twones and TribeofNoise. Check them out. Below is the link to the PDF with most of my presentation (8 MB, 42 pages) gerd_leonhard_new_music_economy_at_picnic_2008_ams.pdf Download the Music2.0 book here... btw;)The video was shot and encoded by Hessel van Oorschot, CEO of TribeofNoise, credit is also given to Thanks Hessel!moreless

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