Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2008 Episode 05.06.08

GerdTube #2: Sharing 2.0

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Episode Summary

Sharing content online is becoming a major driver of the new media economy, whether it's music, video, TV or news. Sharing creates Context, Relevance, Meaning and thereby Value. People now subscribe to People - and Mass Media(!)

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