Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2011 Episode 02.07.11

MidemNet Academy 2011: Innovation: music industry learnings from other industries

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MidemNet Academy 2011: Innovation: music industry learnings from other industries
AIRED:
This is the complete video of a 55 minute talk / session during the annual MIDEM music conference in Cannes, see http://gerd.fm/fqzCme for more details (and the PDF from the slideshow). The presentation outlines some interesting innovations from other industries and presents some ideas how these concepts could be transferred to the music industry, touching on branding, marketing, technology etc. ; I think you'll enjoy this.moreless
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