Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2009 Episode 04.02.09

Mobile Content Futures & Broadband Culture - A narrated slideshow by Futurist Gerd Leonhard

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Episode Summary

Topics: A drastically different Broadband Culture is imminent - total mobility, always-on, low-cost Internet access, constant peering and pervasive social media, rivers of news and oceans of content. Developing nations will go straight to digital content-access, straight to mobile EVERYTHING and straight to next generation advertising and marketing. Control, Domination and Push / Monolog is out; Openness, Collaboration and Conversation is in. From EGOsystem to ECOsystem. Gerd describes the New Data / Content / Advertising Economy, and where things are going in the Content Industries. More at Follow Gerd atmoreless

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