Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2009 Episode 09.05.09

Penny for your Thoughts: Gerd Leonhard: Challenge your assumptions

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Episode Summary

Produced by Freedom Lab in Amsterdam (see this is nice video that juxtaposes some sound bytes from an interview with me with some cool graphics, ticker-text animations, and illustrations. Topics: mostly about media and the future of content. Distribution is no longer a business for media companies. Why Open Licensing is so important. The move from selling copies to selling access - how will that be monetized? How will content be curated, recommended and then... monetized by the Creators? See more details atmoreless

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