Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2008 Episode 11.07.08

Shifting values and the Future of Advertising

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In an inter-connected and broadband-powered world, pedigree, age, gender, location and cash matters less and less, and reputation, creativity, trust and MERIT matter more. What will this do Advertising and Marketing? Futurist Gerd Leonhard explains.

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