Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2012 Episode 04.29.12

The Future of Business: HBR Poland Keynote: Futurist & Keynote Speaker Gerd Leonhard

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This is the complete video of my keynote at the HBR Poland conference in Warszawa March 16 2012 see You can download the PDF with my slides via (creative commons non-commercial attribiution licensed) Topic: "The future of business: how to benefit from the global shift to a networked society" The Internet, or to be more precise, the mobile and social 'Internet 2.0' that has exploded in the past 2 years, is dramatically changing the way we find and are found, how we relate to our customers (and vice versa), and by extension how we buy and sell. In a networked society, the-people-formerly-known-as-consumers are becoming more powerful by the minute; transparency rules and more often than not, interaction comes before transaction and attention is the currency. In this digital world, data is indeed the new oil, brands are publishers, and ecommerce almost entirely becomes mobile and social - and this has significant impact on B2B sectors, as well. Gerd will share his foresights on where things are headed in the next 3 years, provide examples of best practices and illustrate the biggest opportunities and how to prepare for them. The future of business is interdependent, real-time, social, local and mobile - get readymoreless

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