Gerd Leonhard, Media Futurist, CEO The Futures Agency

Season 2009 Episode 05.07.09

The Future of Content & Creativity: Gerd Leonhard at RSA London April 8 2009

0
N/A
out of 10
User Rating
0 votes

EPISODE REVIEWS
By TV.com Users

Write A Review

Episode Summary

EDIT
This is a video of my speech I held at the RSA as part of an event on April 8 2009, entitled "New Media Futures: what next for content and creativity" Topics: The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved? More details: RSA (includes Audio Download) Slideshare PDF More details on my blog Sorry that the lighting is not so good on this video ;(moreless

Watch Full Episode

Autoplay: On | Off

Monday
No results found.
Tuesday
No results found.
Wednesday
No results found.

Episode Discussion

Join the discussion of this episode Episode Discussion

Trivia, Notes, Quotes and Allusions

See All Trivia, Notes, Quotes and Allusions Trivia & Quotes