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Season 2010 Episode 11.09.10

UNDERCOVER x Nike Sportswear: GYAKUSOU "I Run Tokyo"

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Since September, the UNDERCOVER and Nike Sportswear technical running collection dubbed GYAKUSOU has invaded both the Internet and various marquee Nike cities across the globe. A project has culminated over both a stellar range of product as well as various running-based events. The collection which brought together UNDERCOVER and founder Jun Takahashi's penchant for understated and considered detailing meshed well with the technical executions from Nike. For the GYAKUSOU's launch on October 20th of last month, a massive relay event was held at National Stadium in Sendagaya, Tokyo. A 4-man, 12.8 kilometer relay was complimented by an after party which also featured a full look into the collection. Director: Caesar Rodriguezmoreless

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