This was "the first commercial ever shot specifically for a mobile platform in Ireland" - A mobile (cell phones to people in the US) marketing agency in Dublin called Return 2 Sender wanted me to create a low budget ad for them to show that the future of digital advertising was in mobile media. So I wrote something, we bought a gold suit, set up a green screen and Steve did some improv. The video had to be squashed down to 300k so that it could be sent as an mms to the mobile phones of creative directors in ad agencies in Dublin.. It worked pretty well in the end.moreless
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