Dolby Laboratories, Inc. announced on Monday, April 23rd at CinemaCon 2012, Dolby® Atmos, a new audio platform that will change the experience of sound in entertainment. Launching in the cinema, Dolby Atmos delivers a more natural and realistic sound-field, which transports people into the story with a lifelike, sensory experience. For the first time, Dolby Atmos introduces a hybrid approach to mixing and directs sound as dynamic objects that envelop the listener, in combination with channels for playback. Dolby Atmos enables adaptive rendering to ensure that the playback experience is as close as possible to the creator’s original vision in any given environment, irrespective of the specific speaker configuration in the playback environment. Dolby Atmos is an end-to-end solution that takes into account the entire content pipeline and brings together mixers, studios, and distributors to create dramatic improvements in the audio experience. The Dolby Atmos platform provides content creators with a new creative freedom to tell their stories. It simplifies movie distribution with a single universal package to deliver to audiences the full impact of the artist’s intent, regardless of theatre configuration. For more information visit: www.dolby.com/atmos For more exclusive videos check out www.SoundWorksCollection.com Join the SoundWorks Collection Vimeo Channel: www.vimeo.com/channels/soundworkscollectionmoreless
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