MIND GRENADES

Season 2010 Episode 11.27.10

Google's Global vs Local Dilemma

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Google's Global vs Local Dilemma
AIRED:
One of the interesting tensions facing global companies like Google and Facebook is how to balance their desire to take an international, scale driven view to their platforms, with an appreciation of the unique dynamics of local online culture. I caught up with the head of Google in Mexico, John Farrell - to learn more about the Search giant's approach to fast growth markets in Latin America. ;moreless

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