MIND GRENADES

Season 2010 Episode 07.20.10

Mobile Advertising In India

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Mobile Advertising In India
AIRED:
India has one of the most dynamic mobile markets in the world - but it is also one where companies have had to innovate to address the consumer opportunity at the bottom of the pyramid. One of the mobile players on the rise is InMobi, now the second largest mobile ad network in the world, with ;16.9 billion impressions monthly reaching 179 million consumers in 108 countries. And amazingly, all powered by SMS.moreless
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