Monocle Design

Season 2010 Episode 23

Adrian van Hooydonk

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Adrian van Hooydonk
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In the run-up to the Frankfurt Motor Show, Monocle editor-in-chief Tyler Brûlé talks to Adrian van Hooydonk, head of design at BMW, about designing cars to suit the times, consumer expectations and the relationship between drawing board and driver.
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Trivia, Notes, Quotes and Allusions

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