It’s more than 100 days before Christmas, but “Good Morning America” says Kmart is already airing its first holiday ad for its layaway program. The ad started aired multiple times on September 9th, nearly seven weeks ahead of Kmart’s first Christmas ad in 2012, which ran on October 28th. Outraged consumers took to Kmart’s Facebook page to complain. But Ad Age says Kmart might have the right idea with advertising early because 12% of consumers start their holiday shopping before September.moreless
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