Morning Rush

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Michael Kors Sues Costco Over Ad

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Michael Kors Sues Costco Over Ad
AIRED:
It’s high-end retail vs. wholesale, and this time the law is involved. “Good Morning America” reports Michael Kors is suing Costco for allegedly falsely advertising his bags for as low as $99 in an email blast sent out for Mother’s Day. Kors says he sent his people to 19 Costco Stores and did not find any purses on the shelves or on Costco’s website. In the suit, Kors calls Costco’s email a “bait-and-switch advertising scheme,” suggesting Costco is luring people away from his actual retailers.moreless
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