Season 2010 Episode 09.09.10

The Threadless Story: How an Internet T-Shirt Company Went XXL

out of 10
User Rating
0 votes

By Users

Write A Review

Episode Summary

The Threadless Story: How an Internet T-Shirt Company Went XXL
Threadless began as a side project for design student Jake Nickell, a tiny online T-shirt design popularity contest. Ten years later, the site has transformed into the Internet hub for DIY clothing design, with 1.2 million participants and millions more customers, all bound by a common thread: the idea that t-shirts should be art. The formula has remained roughly the same: artists put their T-shirt designs up to a vote of thousands, and if one is popular enough to get printed, the winning designer gets a cash reward, cred, and coverage on chests around the world. Now, thanks to a partnership with Dell (a sponsor of Motherboard), eleven winning Threadless designs are appearing on laptops too. In this mini doc, Threadless founder Jake Nickell, designer Brent Schoepf, and fans of the community talk about how Threadless went global, what makes the community work, and how kids on computers are the future of entrepreneurial design.moreless

Episode Discussion

Join the discussion of this episode Episode Discussion

Trivia, Notes, Quotes and Allusions

See All Trivia, Notes, Quotes and Allusions Trivia & Quotes
  • Colombian Narcosubs

    S 2009 : Ep 20090504

    Aired 5/4/09 (27:40)