Oberlin College and Conservatory

Season 2010 Episode 09.20.10

Green Dreams Apparel Design Challenge

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Green Dreams Apparel Design Challenge
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In early February 2010 the Creativity & Leadership Project charged a group of eleven students with designing a line of college apparel that would be saleable both to current students and alumni. In addition to designing the clothing, students were tasked with developing a marketing plan that included market research and a strategy for distribution. These students, who represent different years and majors, came to the challenge as individuals who shared a passion for design but worked together to accomplish the results that are now showcased and sold in the Oberlin College Bookstore. ;Shortly after we recruited the first team, a second group ? in this case an existing production team of ten students, called Dr. Albert Bryan ? accepted the challenge to design a fashion show to display this apparel. The challenge for these students was to create an event that was functional but that still reflected their creativity and artistic imagination. The concept that they developed was a fusion of a fashion show?s performative potential with its roots as a commercial showcase. Green, a color dear to the hearts of environmentally conscious Obies everywhere, is a universal symbol of growth, change, and liberation. Chromakey green, on the other hand, is a color so rarely seen in nature that it is used as a placeholder for computer-generated images. The show explored this contradiction between the naturally harmonious and the artificially constructed Oberlin Green Dreams.In fulfilling these challenges, both teams had to navigate the demands of multiple stakeholders and work within logistical and financial constraints. The Oberlin Green Dreams fashion show, then, demonstrated how design functions both as a product and a process through which creativity and innovation are made tangible.moreless
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