PSFK

Season 2011 Episode 03.31.11

PSFK SALON AUSTIN: Future of Mobile Marketing - Session 1

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PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation. For the PSFK SALON AUSTIN held at the The Driskill Hotel during SXSW, we brought together leading thinkers in mobile marketing together with experts featured in PSFK's Future of Mobile Tagging report. Marketers are using mobile technology to enhance consumer engagement at each stage of the traditional purchase path, impacting how shoppers move through it and sometimes transforming what the path looks like entirely. At this this event, PSFK talked with key experts about themes that are emerging around the use of mobile tags and other innovations in mobile marketing. Panel 1: Future of Mobile Marketing Faris Yakob - Chief Innovation Officer, MDC+Partners Noah Brier - former Head of Planning, The Barbarian Group Renee Alexander Hamilton - Social Media Director, UNICEF Aaron Sedlak - Creative Director, Sarkissian Mason Moderated by Piers Fawkes - founder, PSFK www.PSFK.commoreless

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