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BMW Eyes Tesla as It Launches Electric Car

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BMW Eyes Tesla as It Launches Electric Car
AIRED:
The electric car market is showing some spark. The latest entry: BMW which has been promoting its new i3 electric vehicle in a massive global marketing push. CEO Norbert Reithofer: "It's really fun to drive and its a true BMW. That means its a real ultimate driving machine." BMW is going where many have stalled out. Ford recently cut the price of its Ford Focus Electric by 10 percent- in the first half of this year it sold just 900 cars.moreless
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