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'Not So Fast' Says Ford on Recovery

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'Not So Fast' Says Ford on Recovery
AIRED:
Automakers have been hammered by Europe's prolonged economic downturn, with sales falling sharply and profits suffering even more because of overcapacity. But broad signs of stabilisation - even in some of the region's hardest hit economies like Italy and Spain, where car sales have plunged some 50 percent since the 2008 financial crisis - are raising hopes that better times are on the way. Despite that Ford European boss Stephen Odell has cautioned against excessive optimism.moreless
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