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Pop-Ups, Here Today For Tomorrow

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Pop-Ups, Here Today For Tomorrow
AIRED:
Pop-up shops, here today and gone tomorrow. They're a phenomenon born out of the growing number of empty shops on Britain's high streets. But for many entrepreneurs trying to get their brand known, they've become a valuable marketing tool. Over the next six weeks 60 British start-ups will set up shop in one of London's most famous streets - Piccadilly. Becky Jones is from PopUp Britain, the organisation behind the scheme.moreless
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