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SABMiller Looks to Women to Boost Demand

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SABMiller Looks to Women to Boost Demand
AIRED:
Getting women drinking beer is easier said than done for brewers. Female-friendly campaigns have often run out of fizz after just a few months. But SABMiller, the world's second largest brewer, is hoping a change in advertising will have more of an impact. Head of European Business at the company, Sue Clark.moreless
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