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What Makes a Best Selling Book?

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What Makes a Best Selling Book?
AIRED:
He won two gold medals at the London Olympics. Now Mo Farah is in the running for an altogether different kind of award - a bestseller. His autobiography Twin Ambitions looks set to race up the sales chart as booksellers get ready for the all-important Christmas season. Jon Howells from book retailer Waterstones says the new Bridget Jones novel and some celebrity autobiographies already look set to be hits.moreless

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