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Window Shopping Goes Literal

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Window Shopping Goes Literal
AIRED:
Ready set go- shopping! Kate Spade Saturday wants consumers to literally stop in their tracks- and shop. The new online- only brand has set up four "shoppable windows" in New York City- selling 30 items from storefront screens. Customers order products, put in their phone number- and have their stuff delivered to them in about an hour. It's a way to expose the e-commerce experience to the brick and mortar customer says Brand Director Kyle Andrew:moreless
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