It's a small but strategically significant purchase. Zillow is scooping up its tiny rival StreetEasy for $50 million in cash, that could give the giant real estate database site a lead in New York City over its other competitors, Trulia and Redfin. StreetEasy's listings have attracted 1.2 million users, and the 7-year-old startup lords over the country's largest real estate market with detailed listings that contain everything from apartment floorplans to recent closing prices.moreless
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