Soft Focus



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Soft Focus

Show Summary

Soft Focus takes audiences inside the music industry through a series of short interviews with industry experts. The web series explores the relation between art and business and how the two subjects are actually an oxymoron. Washington, DC musician and DJ, Ian Svenonius hosts this web series, interviewing both artist and music executives from the Guggenheim Museum in NYC. The web show touches on subjects like why the public considers some artists a sell out after they conform to the industry's business side and give up their artistic integrity. Henry Rollins stops by the Guggenheim to give Ian a lecture on what it's like to be a nonconformist. American singer-songwriter and actor Will Oldham touches on the subject of rock star fans and why he thinks the fans only want the rock star to suffer through their music. Producer Calvin Johnson brings the business side to the web series, during with a sit down with Ian, discussing how a pop star would not exist without marketing. The Soft Focus web show conducts all interviews in a casual yet professional manner.


Previously Aired Episode

AIRED ON 6/18/2009

Season 2009 : Episode 20090618

More Info About This Show


awkward interviews, for cynics, political debate, for music lovers, pop culture observations