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Season 2012 Episode 12.11.12

New Profile: Creative Director Jeremy Mendes

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What do a bear, technology and human beings have in common? During IDFA DocLab 2012 we tracked down Jeremy Mendes, a Vancouver-based artist and creative director with over 10 years experience working on interactive projects. Mendes often collaborates with The National Film Board of Canada, conveying elements of story, culture, art and design through interactive experiences. Most recently he is the co-creator of Bear 71, NFB’s newest multi-user, multi-platform, interactive story world. In this walkthrough of Bear 71 – a project that was also one of three finalists for this year’s IDFA DocLab Award for Digital Storytelling – Mendes takes us through the crucial ways interface and interaction can create immersive and emotional moments, to the point where audiences share the same vulnerability as the main character and feel like they’re part of the story. “At the end of the day the story is about a collection of data and moments – there’s CCTV cameras in every city, and it’s essentially about us” http://www.submarinechannel.com/profiles/new-profile-jeremy-mendes CREDITS Director: Katy Yudin, Camera: Pierre Rezus, Editor: Anneke de Lind van Wijngaarden, Sound: Pierre Rezus, A production by Submarine Channel Foundation 2012 Recorded at the Expanding Documentary exhibition at De Brakke Grond, Amsterdammoreless

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