SubmarineChannel

Season 2012 Episode 07.05.12

Sneakers (episode 2/5)

0
N/A
out of 10
User Rating
0 votes

EPISODE REVIEWS
By TV.com Users

Write A Review

Episode Summary

EDIT
http://sneakers.submarinechannel.com Starting August 6, we will publish one episode a day of Submarine’s acclaimed 2004 documentary “Sneakers”! In this second episode we meet, amongst others, Tinker Hatfield, designer of the Air Jordan footwear. Tinker explains about his cooperation with Michael Jordan and his wish to make a shiny, reflective basketball shoe. When they finally find the right material, this resulted in the Air Jordan XI, A shoe that started a revolution, according to Scoop Jackson, author of the book Sole Provider - 30 years of Nike basketball. Sneakers is a 50-minute documentary about the history and social significance of sneakers. The film asks the question how sneakers have evolved from being the “poor man’s shoes” to an icon of modern lifestyle and subculture identity. Directed by Submarine Channel co-founder Femke Wolting, Sneakers emphasizes the fashion and design aspects of the popular sports shoe, showing the design process and the ways that brands profile themselves on the competitive sneakers market. The film also focuses on the extraordinary shoe designers, as well as on the people who buy them and wear them. The film mixes original footage with commercials, photos, scientific films and other film and video material, showing how brands make use of underground culture to give street cred to a pair of sneakers. Fascinating stuff. Art direction by Alexei Tylevich (who later founded Logan.tv), Motion graphics by Sander Alt and Fons Schiedon.moreless

Watch Full Episode

Wednesday
No results found.
Thursday
No results found.
Friday
No results found.

Episode Discussion

Join the discussion of this episode Episode Discussion

Trivia, Notes, Quotes and Allusions

See All Trivia, Notes, Quotes and Allusions Trivia & Quotes

Season 2012 Episodes

See All
Ep 12.14.12
New Profile: Professor ...
Ep 12.13.12
xXx State Of The Union ...
Ep 12.11.12
New Profile: Creative D...
Ep 12.10.12
Picknick met taart
Ep 12.07.12
EMPIRE PROJECT
Ep 12.07.12
New Profile: Former NYT...
Ep 12.06.12
Daniel Kleinman intervi...
Ep 11.30.12
CEL by Charles den Tex:...
Ep 11.29.12
Silent Hill: Revelation...
Ep 11.26.12
Playgrounds 2012 Openin...
Ep 11.26.12
Playgrounds vs Submarin...
Ep 11.17.12
Making of the Splice Ma...
Ep 11.15.12
Making of Keep on steppin'
Ep 11.06.12
UNSPEAK
Ep 11.02.12
De laatste dagen van he...
Ep 11.02.12
De laatste dagen van he...
Ep 11.02.12
De laatste dagen van he...
Ep 11.02.12
De laatste dagen van he...
Ep 11.01.12
De laatste dagen van he...
Ep 10.29.12
Asterix and Obelix: God...
Ep 10.16.12
Pablo The Movie: interv...
Ep 09.24.12
Dutch Profiles: Bart Hess
Ep 07.26.12
Keep on Steppin' - The ...
Ep 07.26.12
Sneakers - Teaser
Ep 07.17.12
This Means War title se...
Ep 07.11.12
Luna Maurer
more